Browse all
Subscribe to our blog
Sign up to receive the latest from our blog and customer case studies. Unsubscribe anytime.
Share this post
Last Updated on
December 18, 2023

The 10 Best Product Feature Prioritization Tools and Software to try in 2024

Published in

Product feature prioritization is the process of identifying the most wanted features to include in a product by evaluating their importance and impact on the overall success of the product. This process can be challenging and time-consuming, but with the help of dedicated tools for prioritizing product features, it can be made much easier and more efficient.

Overall, product feature prioritization is what differentiates a business that successively delivers from one that struggles with fulfilling its promises. It’s made possible with the help of product feature prioritization tools.

What are Product Feature Prioritization Tools?

In simple words, these are applications designed to help businesses prioritize the features they add to their products. These tools use various methods, such as customer feedback, market research, and data analysis, to help businesses identify which features are most important to their target audience.

These platforms and tools help businesses make informed decisions about

which features to invest in, which can save time and resources while increasing customer satisfaction. These tools can also help businesses stay competitive by identifying emerging trends and customer needs early on.

Why Using Product Feature Prioritization Tools is Important

  • Helps businesses stay focused on customer needs: By using product feature prioritization tools, businesses can ensure that they are investing in features that are most important to their target audience, which can increase customer satisfaction and loyalty.
  • Saves time and resources: Prioritizing features can help businesses avoid investing time and resources in nice-to-have feature requests that are not important to most customers. This again saves resources and helps businesses stay more agile.
  • Identify emerging trends and stay ahead of the curve: Product prioritization tools can help businesses identify emerging trends and customer needs early on, giving them a competitive advantage in the market.
  • Improves communication and collaboration: By using these tools, businesses can improve communication and collaboration between different teams involved in product development as well as customers, who are the pivotal point around your product strategy. This also leads to more efficient and effective decision-making.
  • Increases revenue: Prioritizing features can help businesses create products that better meet customer needs, which can lead to increased revenue and growth.

How to Select the Right Product Feature Prioritization Platform

Understanding your needs beforehand is always crucial whenever choosing any software to work with. In this case, let’s discuss the main points you need to consider before selecting a tool.

  • Identify your goals: What is it that you want to achieve by getting a product feature prioritization tool? Do you want to increase customer satisfaction, or do you want to make informed decisions when deciding the development strategy? Be clear with your goal and have a metric ready to measure it.
  • Assess team requirements: Make sure that tool is compatible with your team's size, skills, and processes. Do they only need a tool to have a centralized place to collect feature requests, or do they want to get validation of every new idea or feature request?
  • Consider pricing: Now this one is always tricky. Choose the best tool that fits your needs without breaking the bank.
  • Review features: When reviewing features, make sure not to judge only based on the number of features but rather their relevance to your use case.

This last point about reviewing features is crucial when selecting the right tool. Look for tools that offer the features you need, but avoid those with too many unnecessary features. Features such as customization, integration, and reporting are essential, but try not to get bogged down by too many bells and whistles.

List of Top 10 Product Feature Prioritization Tools

Whether you're on the hunt for a specific tool or just browsing, we're thrilled to share our top ten favorite tools you can use to prioritize the features you want to build for your product!

Our team has conducted extensive research and evaluation, factoring in pricing, features, ease of use, and compatibility with team requirements.

FeedBear: The Simplest Tool to Prioritize Feature Requests!

Over the past years, we have focused our efforts on developing FeedBear, and we are extremely excited about its transformation into one of the best tools for prioritizing product features. It has a minimal, visually simple, and easy-to-use design, which makes it a cost-efficient solution for managing and improving your team's innovation process.

FeedBear provides numerous advantages that aid in team organization, efficient collaboration, and keeping your customers actively involved.

Idea Board to Collect Feature Requests

FeedBear offers a central idea board to gather suggestions and opinions from your team and customers in a single place. It's a virtual board where users can share their thoughts on how to improve your product. They can leave comments and vote on the ideas posted on the board. You can choose to have an internal board for your team or a public one for customers to give their feedback.

Ideaboard FeedBear

The board is an excellent way to gather insights on fixing issues, adding new features, or improving product design. By utilizing this board, you can align your product development with customer needs, enhance satisfaction, and reduce churn. With FeedBear's idea board, you can easily collaborate with your team and customers to make a better product that meets their requirements.

Visual Product Roadmap

With FeedBear, you can create and manage a visual product roadmap simply and intuitively. Our customizable swimlanes make it easy for you to organize and prioritize your projects to your own workflows. You can keep track of what's planned, in progress, and completed and ensure that everyone on your team is on the same page and working towards the same goals.


Collaborate with Your Team

Collaboration is essential to success when building a software product. With FeedBear, you can assign tasks and communicate with your team in real-time. This ensures that everyone is working together effectively and efficiently. Our platform allows you to build a sense of community among your team members and ensure that everyone is engaged and motivated.

Engage Your Customers

Keeping your customers engaged is key to reducing churn and improving retention. With FeedBear, you can share your roadmap with your customers and demonstrate that you're listening to their feedback. This creates a sense of community and loyalty among your customers, reducing churn and improving retention.

Announce New Features and Releases

With FeedBear's built-in changelog, you can keep your customers informed of new features and releases. This closes the feedback loop and generates excitement for your product. You can let your customers know that their feedback is being taken seriously and that you're working hard to improve your product.


Integrate with Your Favorite Tools

At FeedBear, we understand that you have your own workflow and tools. That's why we integrate seamlessly with popular tools like Trello, Jira, Intercom, Slack, and Zapier. This makes it easy to incorporate FeedBear into your existing workflow and ensures that everything is working together smoothly.


Simple and Customizable Design

FeedBear's simple and customizable design makes it easy to get started with little to no learning curve. You can publish your roadmap from your own domain, on your website, or inside your application. This ensures that it's accessible to your team and customers wherever they are.

Affordable Option

At just $49 per month, FeedBear is an affordable option for startups and small businesses looking to improve their product development process. You get a wide range of features and benefits at an incredibly low price point. If someone needs it for a bigger team then business starts at $99.

What users love:

  • Users can add all the new ideas, suggestions they have in their mind, and other users can vote for the specific ones they like.
  • FeedBear gives a deeper and better understanding of what you should be prioritizing more.
  • It provides a platform for keeping your customers posted about the updates that are in progress.
  • FeedBear sends automatic status updates as you work on your product or make progress on their requests.
  • FeedBear’s UI is one of the most important factors that make it stand out — it’s super simple and easy to use.
  • Users can submit an idea without needing to give their email, reducing friction points for feedback.
  • FeedBear is intuitive and easy to use, allowing users to quickly collect and manage feedback without worry.
  • Users can quickly build new features based on the feedback they receive.

To sum up, FeedBear is an easy-to-use and efficient tool for managing your team's workflow. With its modern and innovative design, it brings a fresh approach to organizing and collaborating effectively. By keeping your customers informed and engaged, FeedBear ensures a seamless experience. Try FeedBear today and experience its powerful capabilities firsthand.


ProductPlan is a custom roadmap platform that helps teams prioritize product features. It provides a comprehensive view of your product strategy and offers robust integration with Jira to keep your team in sync. With unlimited roadmaps and advanced security features, it is a decent product roadmap software trusted by leading companies worldwide.

Product Plan.png

Core Features

Let’s dive into the core features of ProductPlan.

You can easily collaborate, share, and transfer an unlimited number of roadmaps between users. This feature enables teams to stay connected and work towards the same goals.

SOC 2 certification and advanced security features ensure your data is safe. This feature helps teams protect their data and stay secure.

Unlimited free viewer accounts provide an easy way for stakeholders to view and provide feedback on your roadmap. It helps teams stay connected with their stakeholders and build products that meet their needs.

Save time by automating the flow of data across your most essential tools. Sync objectives between your project management platform and your roadmap. This keeps teams aligned with their stakeholders and works towards the same goals.


ProductPlan offers three pricing plans: Basic, Professional, and Enterprise.

The Basic plan is priced at $39 per editor per month when billed annually. This plan includes unlimited roadmaps and unlimited viewers.

The Professional plan is priced at $69 per editor per month and offers additional features such as custom branding, custom fields, and more.

The Enterprise plan offers custom pricing and includes dedicated support, custom security, and more. For additional information on these plans, you can visit their website.


ClickUp is a project management tool that enables you to manage tasks, projects, teams, and workflows. Its user-friendly interface allows for easy navigation and it offers integrations with other tools such as Slack, Trello, and Google Drive. ClickUp provides templates that help you get started quickly and is suitable for small and large teams across different industries.


Core Features

When it comes to features, Clickup is always considered to be ahead of the curve. Let’s discuss a few of its core features.

Create views, customize them, and share them with anyone: You can create custom views for your tasks, projects, and teams. You can also customize these views to suit your needs and share them with anyone.

Add resources like Conversations, Docs, and more without leaving ClickUp: You can add resources like conversations, docs, and mind maps to your tasks and projects. You can also work on these resources without leaving ClickUp.

Integrations: ClickUp integrates with over 1,000 of your favorite tools. You can sync your team calendars, messaging apps, cloud storage, and more to keep all of your tools in one place.

Collaboration: ClickUp provides powerful collaboration features making it easy to work together on any type of project. You can assign tasks, set due dates, and communicate with your team members.

Multiple views: ClickUp has 15+ views available, including lists, Kanban boards, calendars, and timelines. You can choose the view that works best for you and your team.

Dashboards: Dashboards give you a bird’s-eye view of your tasks and projects. You can add various lists, documents, and embeds as widgets to one page.


ClickUp offers a range of pricing plans including free, Unlimited, and Business plans. The Unlimited plan starts at $9 per user per month when paid monthly, and $5 per user per month when paid annually, totaling $60.

The free plan includes unlimited tasks, lists, and projects, as well as 100MB of storage and unlimited members. The Unlimited plan includes all features of the free plan, plus unlimited storage, goals, portfolios, and custom fields.

The Business plan includes everything in the Unlimited plan and also offers advanced features such as time tracking, customizable exporting, and custom permissions. The Business plan starts at $15 per user per month when paid monthly, and $9 per user per month when paid annually, totaling $108.


Trello is a web-based application that helps in managing tasks and projects efficiently. It follows a Kanban-style list-making approach, allowing teams to collaborate visually and track the progress of tasks across different stages. With the help of Power-Ups, it helps in organizing information from various apps. Trello is a decent tool and can be used for internal product feature prioritization.


Core Features

Easy Editing: Edit your cards by dragging and dropping them to different lists or boards. Add labels, due dates, and attachments to your cards.

In-Line Editing: Edit your cards directly on the board without opening them up in a separate window.

Organization Tools: Use labels, tags, and comments to organize your cards and add additional information to them.

Progress Tracker: Create checklists for your cards to track progress on a task or project.

Card Archive: Archive cards that are no longer needed and view archived cards.

File Upload: Upload files from your local device or cloud storage services like Dropbox, Google Drive, and Box.


Trello offers a range of plans to suit different needs. The free plan is a great way to get started, while the Standard, Premium, and Enterprise plans offer more advanced features for a monthly fee.

The Standard plan costs $5 per user per month if billed annually. This plan includes unlimited boards, advanced checklists, custom fields, unlimited storage (250MB/file), 1,000 Workspace command runs per month, single board guests, and saved searches.

The Premium plan costs $10 per user per month if billed annually. In addition to everything offered in the Standard plan, the Premium plan also includes unlimited power-ups, a calendar view, a map view, a timeline view, voting, and 2FA.

The Enterprise plan is the most advanced plan and costs $17.50 per user per month if billed annually. This plan includes everything in the Premium plan, plus SSO, domain-restricted invites, file encryption, and more. All plans offer a range of useful features to help you stay organized and productive, so choose the one that best fits your needs and budget.


Productboard is a product roadmap software that facilitates effective communication of product strategy and outcomes. It acts as a shared source of truth to outline the product's vision, direction, priorities, and progress over time. Productboard integrates with 18 other tools like Salesforce, Zendesk, and Jira to streamline the entire product management lifecycle from discovery to delivery.


Core Features

Build Roadmaps: Connect your backlog with always up-to-date and easy-to-share roadmaps. This feature helps teams organize and focus on building the right features for their product.

Prioritize Features: Know what to build next based on user insights and company priorities. This feature helps teams focus on building the right features for their product.

Centralize Feedback: Capture and collect all your customer feedback in one place. This feature helps teams stay connected to their customers and build products that meet their needs.

Validate Ideas: Validate your ideas with user feedback and data. This feature helps teams make informed and data-driven decisions about their product.


Productboard offers four pricing plans to choose from, which include Essentials, Pro, Scale, and Enterprise.

The Essentials plan is priced at $20 per month per maker when billed annually.

On the other hand, the Pro plan is priced at $80 per month per maker when billed annually.

The Scale plan offers custom pricing based on your specific needs but you have to get in touch with the team to get a quote.

Aha! Ideas

Aha! Ideas is a well-known cloud-based feedback tool that enables you to collect feedback, give priority to ideas, and produce visual roadmaps. It lets you create your business vision and goals that align with your customer's needs and market trends.

The software offers multiple channels to gather feedback, which can be transformed into actionable plans.


Core Features

Ideas portals: Online spaces to collect ideas from various sources and allow users to submit, vote, and comment on them.

In-app feedback widget: A tool to capture ideas while customers use your product.

Custom scorecards: Assign scores to ideas based on your criteria such as value, effort, or risk.

Custom fields: Add extra information to ideas such as tags, categories, or statuses.

Custom workflows: Define stages that ideas go through from submission to implementation.

Empathy sessions: Invite users to share feedback live via video or audio calls.

Reports and charts: Visualize and analyze data from ideas such as votes, comments, scores, or statuses.

Product roadmaps: Link ideas to product strategy and show how they align with goals and initiatives.

Integrations: Connect ideas with other tools such as Jira, Trello, GitHub, or Slack.


Aha! Ideas offer two pricing plans, Essentials, and Advanced.

The Essentials plan costs $39 per user per month and requires a minimum of three paid users. With this plan, you can use unlimited portals for crowdsourcing feedback.

The Advanced plan costs $59 per user per month and also requires a minimum of three paid users.

This plan includes everything in the Essentials plan and adds advanced analytics, custom fields, integrations, and more. Aha! Roadmaps is a product management suite that includes Ideas Essentials for crowdsourcing feedback.

The pricing plans for Aha! Roadmaps are Starter, Premium, Enterprise, and Enterprise+. The Starter plan costs $59 per user per month, while the Premium plan costs $99 per user per month.

The Enterprise plan costs $124 per user per month, and the Enterprise+ plan costs $149 per user per month. You have the option to upgrade your Roadmaps account to include Ideas Advanced for an additional cost.


JIRA is a project management software developed in 2002 as an issue-tracking platform for software developers. It’s owned by Atlassian, one of the top companies in the world in this space. It now offers Jira Core, Jira Software, and Jira Service Management packages. JIRA provides a centralized platform for managing tasks, bugs, and other types of issues, making it a popular tool among software development teams to plan, track, and release software projects. As a product feature prioritization tool, JIRA helps teams to organize and prioritize their work effectively.


Core Features

  • Cloud- and subscription-based issue-tracking tool for team coordination in agile software development.
  • Comprehensive bug tracking throughout the software development lifecycle.
  • Centralized platform for managing tasks, bugs, and other issues.
  • Supports multiple methodologies: Scrum, Kanban, and custom workflows.
  • Agile boards for efficient work management.
  • Collaboration tools for smooth communication: comments, notifications, alerts.
  • Customizable Kanban and Scrum boards with time estimation for prioritizing backlog.
  • Granular control over security, privacy, and workflows.
  • Timeline view for effective work planning with dependency mapping.
  • Integrations with other tools like Confluence, Bitbucket, and Bamboo.
  • Free for teams of up to 10, with premium options for scaling.
  • Mobile app for on-the-go work management.


JIRA offers a “per-user” pricing structure, which means that the costs will depend on the number of team members added to the platform. JIRA Core starts at $5 per user per month when billed monthly, and $500 per year when billed annually.

JIRA Cloud starts at $7.75 per user per month on a monthly rolling plan, and the free tier is also available. Additionally, there are Premium and Enterprise plans priced at $15.25 per user per month and quoted on request, respectively.

JIRA Data Center starts from $42,000 per year and doesn't offer a monthly subscription payment option.


Roadmunk is a top-of-the-line product prioritization software that empowers product teams to build and share prioritized product roadmaps that are aligned with product strategy. It offers intuitive and powerful road mapping functionalities that enable you to communicate your prioritization decisions effectively. With options to create visually appealing roadmaps in either timeline or swimlane format, it is a reliable tool for prioritizing product features that is suitable for both startups and large corporations.


Core Features

Roadmapping: Choose between a timeline or swimlane visualization. Create multiple views from one data set. Export roadmaps to URL, PNG, and HTML. This feature helps teams visualize and communicate their product roadmap to stakeholders.

Feedback: Capture customer feedback, prioritize ideas, and use roadmaps to communicate your strategy. This feature allows teams to collect feedback from customers and stakeholders, prioritize it, and use roadmaps to communicate their strategy. This feature helps teams stay connected with their customers and stakeholders and ensures that they build products that meet their needs.

Jira Roadmap integration: Stay aligned with stakeholders and sync high-level strategy with daily planning by using Jira integration. This feature ensures everyone is working towards the same goals.

Item Relationships: Link items by date and visualize them on your roadmaps, providing full visibility of item relationships and restrictions. Blocking Dependencies allow you to create a relationship in which something must happen before or after a specific Item.


Roadmunk offers four pricing plans: Starter, Business, Professional, and Enterprise. The Starter plan is priced at $19 per month when billed annually and includes unlimited roadmaps.

The Business plan is priced at $49 per month when billed annually and offers additional features such as custom branding and custom fields.

The Professional plan, priced at $99 per month when billed annually, includes advanced features like custom integrations and advanced analytics.

The Enterprise plan, which offers features such as dedicated support and custom security, is priced at custom rates. Visit the Roadmunk website for more detailed information on their pricing plans.


Monday is a team management tool that helps enhance productivity and simplify communication. The tool offers a range of customizable features, integrations, and user-friendly interfaces making it a good choice for teams of any size and industry. It’s flexible and you can create your ideal workflow in minutes or choose from 200+ ready-made templates.


Core Features

  • Monitor, manage, and track workloads with project plans, deadlines, tasks, and progress tracking.
  • Dashboard for easy communication, collaboration, and data visualization.
  • Customizable top-level metrics for informed decision-making.
  • People-centric design with an attractive and intuitive user interface.
  • Visual board as the core of Monday Work OS, customizable for managing projects and departments.
  • Multiple views available: Kanban board, calendar, timeline, Gantt chart, etc.
  • Enhanced visualization and efficient work planning.


Monday offers multiple pricing plans to suit individual and organizational needs.

The Individual plan is free and includes three boards, unlimited docs, over 20 column types, and 200+ templates.

The Basic plan costs $8 per seat per month and includes unlimited free viewers, 5GB file storage, prioritized customer support, and the ability to create a dashboard based on one board.

The Standard plan costs $10 per seat per month and is the most popular plan. The Pro plan costs $16 per seat per month and includes private boards and docs, chart view, and automation (25,000 actions per month).

The Enterprise plan is tailored for large organizations and includes advanced features.


Airfocus is a product management tool that helps users prioritize and create roadmaps. It is a software-as-a-service platform designed for teams and product managers who need to make strategic decisions and communicate priorities.


Core Features

Prioritization: Rank tasks based on importance and urgency with a scoring system. Custom fields add extra criteria to the process.

Roadmapping: Create and share roadmaps, customize layout/design, and add items with drag-and-drop interface.

Collaboration on strategy: Collaborate with your team on strategy, discuss priorities, and make decisions together.

Feedback & Insights: Understand customer needs and prioritize strategy, discovery, and execution.

Portal: Engage users and stakeholders on a public portal.

Modularity: Start with your process and extend it as you scale.


Airfocus offers four pricing packages for its users: Essential, Advanced, Pro, and Enterprise. The Essential package is for beginners and costs $23 per editor per month, including five contributors, one workspace, custom views and fields, and unlimited viewers.

The advanced package is for product teams and costs $83 per editor per month, with unlimited contributors, an advanced prioritization framework, a priority chart, and integrations with Jira Cloud, Trello, Asana, and others.

The pro package offers the most features and modularity, including Priority Poker, Jira Server integration, Salesforce integration, and OKRs.

Finally, the Enterprise package offers advanced security and privacy, SAML SSO, priority customer support, and a dedicated customer success manager.


FeedBear is a top contender in the world of product feature prioritization tools. Its combination of price, ease of use, and functionality make it a tough tool to beat in the market today.

The centralized idea board, customizable public roadmap, and changelog are all provided in one place, making it a user-friendly tool with a modern design. The cherry on top is the ability to close the loop with customers.

We highly recommend it for those who want to keep things simple and straightforward without adding another subscription. With FeedBear, you can start collaborating with your customers and focus on building the right features.

Collect customer feedback the easy way.

Bring feedback, ideas and feature requests in one place with FeedBear, so you can focus on what matters. Start your 14-day free trial today – no credit card required.
Start 14-Day Free Trial
No CC required. Cancel anytime.
Get a Demo
Capterra 4.8/5 stars of 22 reviews.Trustpilot 4.4/5 stars of 27 reviews.
Markup Hero feedback board.

Collect customer feedback the easy way.

Bring feedback, ideas and feature requests in one place with FeedBear, so you can focus on what matters. Start your 14-day free trial today – no credit card required.

Read more posts like this.

View all
View all